Scott Baradell - Anti Woke Economy

IS AN ‘ANTI-WOKE’ ECONOMY EMERGING?
Commentary from Ben Shapiro and Jordan Peterson isn’t the only cash cow for right-wing media outlet the Daily Wire. The company raked in over $22 million last year from selling “woke-free” shaving gear and merchandise like a “leftist tears” dog bowl, according to Axios.  Accounting for 10% of its revenue, the Daily Wire’s e-commerce business is powered mainly by its Jeremy’s Razors brand. Urging customers to “shave like a man, not a manifesto,” it was launched as a rebuke to Harry’s, which pulled ads from the Daily Wire over political disagreements in 2021. We chat with Scott Expert on branding and trust, heads up Idea Grove, a full service marketing company.